Future Artisan Co., Ltd. and Technoport Co., Ltd. have begun a collaboration aimed at web marketing and sales digital transformation specializing in the B2B manufacturing industry. Through this collaboration, the two companies will combine their respective areas of expertise to create a consistent web-based customer touchpoint, from traffic to B2B manufacturing product sites to effective lead acquisition, business negotiations, and orders.
With the acceleration of digitalization in recent years, strengthening customer contact points via the web has become essential in the manufacturing industry as well. However, typical web marketing does not fully take into account the complex business processes and high level of expertise that are unique to the manufacturing industry, and the current situation is that even if leads are acquired, they rarely lead to negotiations or orders. Furthermore, there are only a limited number of companies that can provide web marketing support specifically for the B2B manufacturing industry, making it difficult to provide consistent support from lead acquisition to order placement. Given this background, in order for manufacturing industries to further strengthen their competitiveness, it is essential to build and operate a web strategy that covers the entire process of B2B commerce, from lead acquisition and negotiations to specification consideration and decision-making and order placement.
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Against this backdrop, Technoport, which has strengths in SEO measures and content strategies specialized for the manufacturing industry, and Future Artisan, which has strengths in the digitalization of complex product integration, have begun offering a comprehensive service.We will transform your website from one that does not receive inquiries to one that advances business negotiations and increases sales, contributing to the growth of your B2B manufacturing business.
SOURCE: PRTimes