Recruit Marker is the first in Japan to realize “intent recruiting,” a new strategy for improving the success rate of recruitment based on intent . Sales Marker Inc., which develops and provides the service, officially released the first “sequence function” in the domestic HR Tech field.
This new function will simultaneously automate and personalize recruiting outreach processes, enabling a new recruiting experience with AI agents.
Intent recruiting is not about passive hiring, where you wait for applications, but about quickly noticing signs of candidates’ interests and changes in career aspirations. It is a new-age recruitment strategy that utilizes AI agents to realize proactive hiring by delivering messages tailored to each individual at the optimal timing and through the optimal channel.
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We design the recruitment process based on the candidate’s intent that “no one has noticed yet,” such as “I want to build this kind of career next” or “If I’m going to make a move, now might be the time.”
- By utilizing AI agents, we ensure successful recruitment based on intent (the career a person aspires to achieve).
- By motivating candidates with a personalized message from the company at the optimal time based on their intent, it is possible to uncover hidden talent (those semi-potential to change jobs) faster than anyone else.
- It automates the increase in the number of applications and success rate of hiring from hidden talent (semi-potential job-changers).
- It can be used by business companies, human resources agencies, and other organizations across all industries.
- Like Sales Marker, it is a secure system that does not handle personal third-party intent data.
SOURCE: PRTimes
