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Medical Force Co., Ltd., which provides the business management system “medicalforce” for private medical clinics, is pleased to announce the release of “medicalforce Automatic Message Delivery,” a marketing support service that automatically segments customers and enables more advanced CRM operations.
This service provides a system that allows you to approach all patients from the moment they add you as a friend on LINE. With the distribution function provided by medicalforce, the earliest you could approach a user was after they made a reservation on LINE, but this service makes it possible to reach potential patients who have not yet visited the clinic or made a reservation, leading to increased new visits and repeat visits.
In the aesthetic medical clinic industry, the rising cost of acquiring customers through advertising has made it a major challenge to efficiently convert new customers into reservations and visits while also encouraging existing customers to return.
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The messaging feature of our all-in-one SaaS for clinics, “medicalforce,” previously only sent messages to patients who linked their LINE account after making a reservation or visiting the clinic. However, with “medicalforce Automatic Message Delivery,” it is now possible to reach all patients, from the stage of adding them as a friend on LINE to after they visit the clinic.
This allows you to effectively deliver messages to potential patients who have not yet made a reservation.
It also makes it possible to send detailed follow-up messages tailored to the situation at the time of the patient’s visit, thereby encouraging new patients to visit and increasing repeat rates.
What you can do with the “medicalforce automatic message delivery” function
“medicalforce Automatic Message Delivery” is a service that enables more advanced CRM operations by automatically segmenting customers based on reservation status, visit history, treatment details, and patient information (gender, age, month of birth, etc.) stored in electronic medical records. A major feature of this service is its automated scenario delivery function, which automatically assigns tags according to patient behavior and attributes, allowing the delivery of optimal messages tailored to those conditions.
For example, we can send follow-up messages to patients who have registered as LINE friends but have not yet made a reservation, and introduce the director and provide information about treatment campaigns to patients who visit the clinic via Instagram, allowing for flexible and personalized communication.
In addition, for existing patients, information about aftercare after treatment and next appointment schedules can be automatically sent, allowing for continued approach at appropriate times.
Furthermore, once set up, birthday messages can be sent automatically every year, and reminders to inactive patients can also be automated, greatly streamlining tasks that were previously done manually every month. Rich message content, including not only images but also videos and carousel formats, can be supported, further deepening patient interest more effectively. Furthermore, the results of delivery are visualized as reports, allowing you to track the number of messages sent, the number of appointments made, the number of visits, and even sales, which is useful for verifying and improving the effectiveness of measures.
This will reduce the burden of marketing work for clinics, while simultaneously improving first-time visit rates and repeat visit rates, providing strong support for increased sales and improved customer satisfaction.
SOURCE: PRTimes
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