Bloomo Securities Inc., which provides a US stock asset management app, has raised a total of 2 billion yen in Series A funding through a third-party allotment of new shares, underwritten by Global Brain, ANRI, Spiral Capital, Portage Ventures, MUFG Innovation Partners, Angle Bridge, Sumitomo Corporation Venture Partners, and Scrum Ventures. This brings the total amount raised to approximately 2.85 billion yen.
With the funds raised this time, we will promote the development of new functions and products, recruitment of personnel, promotion, etc.
In Japan, the yen has weakened significantly in recent years, and the long period of deflation has ended and we are now in an era of inflation. It has become essential for individuals to face asset formation through investment, and the trend from “savings to investment” is accelerating. With the mission of “making investment available to everyone,” we provide “Bloomo,” an app that allows you to easily manage your assets with US stocks and ETFs. With Bluemo, you can copy the portfolios of experts and other users with just one tap, and anyone from beginners to experienced users can easily manage their assets through full-scale portfolio investment.
Since the service was released to the public in May 2024, we have expanded our functions, including portfolio investment, portfolio sharing and copying, and rebalancing functions, as well as the first dividend reinvestment function from 0.0001 share units, and automatic investment accumulation function, which are the first of their kind among Japanese securities companies. We also started supporting NISA from October last year. As a result of our pursuit of providing an easy-to-understand asset management experience, our app satisfaction rating on the App Store is 4.7*, the highest among domestic securities companies, and we have received high praise from users.
We are also actively promoting the spread of the app through collaboration with partner companies, and have launched “Bloomo for JFR Card” in November 2024 and “Bloomo for Sumishin SBI Net Bank” in February 2025. We plan to start several new collaborations from next month onwards, and will bring Bloomo to more people through partner companies.
Going forward, we will continue to update our products while maintaining the ease and simplicity of asset management, which is a feature of BlueMo, so that more customers will choose us as a place to manage their assets in earnest by improving our management functions and expanding the range of investment products we handle. We are scheduled to release a Japanese yen cash account next month, which will enable even more flexible asset management.
We will continue to take on the challenge of creating a society in which everyone can have confidence in the future through asset formation, and will create a new financial infrastructure that represents the times.
The main uses of the funds raised this time are as follows:
Enhancement of investment management functions and expansion of investment products:
We will develop new functions to meet the diverse asset management needs of our users, including smart investment with weekly or daily frequency settings and multiple portfolio management. In addition to increasing the number of US stocks available, we will also expand the range of products available, including overseas stocks outside the US.
Growth Strategy:
We will focus on acquiring users through marketing and PR activities and expand our reach to individual investors. We will also focus on creating content through our own website and YouTube, aiming to grow in a way that contributes to financial literacy in Japan. We also plan to continue expanding our collaboration with partner companies.
Strengthening recruitment:
In order to further accelerate product development and business growth, we will actively hire talent in each area and promote organizational strengthening.
SOURCE: PRTimes
