SUPER STUDIO Inc., which provides the integrated commerce platform “ecforce” that realizes commerce DX, has raised additional funds of approximately 1.7 billion yen through a third-party allotment of new shares to underwriters such as “31VENTURES – Global Brain – Growth I Business,” a startup investment business jointly operated by Mitsui Fudosan Co., Ltd. and Global Brain Corporation, ALL STAR SAAS FUND, and Kiraboshi Capital in order to expand support for commerce DX centered on the integrated commerce platform “ecforce.” As a result, the cumulative amount of funds raised through equity funds will be approximately 10.1 billion yen.
Raises additional funds of approximately 1.7 billion yen
SUPER STUDIO has raised additional funds of approximately 1.7 billion yen through a third-party allotment of new shares, with underwriters including 31VENTURES – Global Brain – Growth I, a startup investment business jointly run by Mitsui Fudosan Co., Ltd. and Global Brain Corporation, ALL STAR SAAS FUND, and Kiraboshi Capital (if the underwriter is a fund, please state the name of the operating company).
The funds raised will be invested in product development to expand support for commerce digital transformation centered on the integrated commerce platform “ecforce,” strengthening recruitment, and in sales and marketing activities to acquire customers, primarily enterprise companies.
Also Read: SUPER STUDIO, Mitsui Fudosan Form Strategic Alliance
“Commerce DX” realized by the integrated commerce platform “ecforce”
Taking advantage of the additional funding in 2023, SUPER STUDIO has been developing and providing various initiatives and products to enter the offline market. In 2023, as a joint venture with Mitsui Fudosan, we opened the next-generation shop “THE [ ] STORE” at RAYARD MIYASHITA PARK, encouraging commerce businesses to enter the offline market as an OMO solution. While supporting commerce businesses in their offline expansion, we have also focused on data utilization, which is the key to DX in the commerce field, and have begun developing and providing products that enable seamless integrated management, analysis, and utilization of online and offline data, such as “ecforce cdp”, a system that builds a customer data base for EC and stores, “ecforce bi”, a dashboard tool that visualizes and analyzes data, and “ecforce ma”, an MA tool that can implement efficient and effective CRM measures.
Until now, digital transformation in the commerce field has been undertaken by many commerce companies, mainly enterprise companies, with a wide variety of tools provided by various vendors, and efforts such as data utilization have been made. However, there are still many issues, as data utilization is not being carried out with sufficient tools, knowledge of data utilization, or expertise. To solve these issues, SUPER STUDIO will provide “ecforce”, an integrated commerce platform that links the commerce infrastructure and data infrastructure, by providing the environment and building sales channels for both EC and stores, and strengthening products and services that can agilely utilize customer data from each sales channel, and provide products necessary for the growth of the commerce business in one stop.
SUPER STUDIO will continue to expand its support so that all commerce operators, from enterprises to SMBs, can build a foundation on the integrated commerce platform “ecforce” that allows them to grow in line with their own businesses, and realize true commerce digital transformation, allowing them to grow while quickly responding to diversifying consumer needs and behavioral patterns, and changes in the market environment.
SOURCE: PRTimes
