SUPER STUDIO Inc., the provider of the integrated commerce platform “ecforce” that drives digital transformation in commerce, and Mitsui Fudosan Co., Ltd. have entered into a strategic capital and business alliance. The partnership aims to advance omni-channel services and foster innovation within Japan’s commerce sector.
Mitsui Fudosan will buy new shares of SUPER STUDIO. This will happen through a third-party allotment. The allotment is part of “31VENTURES – Global Brain – Growth I Business,” a startup investment program that works with Global Brain Corp. With this investment, SUPER STUDIO will build on previous funding. It will become an equity method affiliate of Mitsui Fudosan.
Since 2022, the two companies have worked together. They combine physical and digital strategies to boost commerce business growth. This new alliance will boost their joint efforts. It will speed up the growth of omni-channel services in Japan.
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Future Omni-Channel Strategies
Mitsui Fudosan‘s omni-channel vision needs strong digital systems and talented people to drive digital change. SUPER STUDIO backs this vision with its main platform, “ecforce,” and other solutions. These provide both tech support and skilled talent. The companies will join forces to improve omni-channel services. They aim to spark continuous innovation in retail and commerce.