Hokan Co., Ltd., and Mitsui Sumitomo Insurance Co., Ltd. have jointly built an AI powered dialogue support tool, kind of to help insurance agencies do their own self assessments and then lift the overall quality of how they run things.
This effort is showing up right when the General Insurance Association of Japan rolled out the Agency Business Quality Evaluation System in fiscal 2026, so yeah the timing feels pretty close. The framework encourages agencies to independently assess their operations against industry standards while requiring insurers to provide effective guidance through ongoing dialogue.
The new tool uses AI to look at agency audit data customer survey results and other information that Mitsui Sumitomo Insurance holds. It then compares those findings with what agencies say in their self-assessment responses, to spot possible gaps between the way things are described and what’s actually going on in day to day operations. Based on the analysis, the system generates tailored improvement recommendations and dialogue guidance aligned with relevant laws, regulations, and agency operating standards.
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The platform also enables insurance companies to record and manage discussions and feedback from agencies, helping create a more consistent approach to guidance across the organization.
According to Hokan, the project tries to deal with industry-wide issues around operational quality, governance, and basically the standardization of agency support. The company sees this collaboration as more like a gradual step to help reinforce customer-centric business habits across the insurance sector, you know.
For what comes next, Hokan plans to push the tool’s capabilities further and align it with upcoming regulatory changes, while still backing the sustainable development of Japan’s insurance industry through tech-driven solutions.


