JR East Planning Co., Ltd. has teamed up with its subsidiary jeki Data-Driven Lab Inc. to develop an AI- based review app called “OOH AI Checker” with a view to improving the efficiency and response capabilities of the increasingly complex OOH review process. In February, the company began implementing the app into the review process of JR East media and other media managed and sold by the company.
The company, manages a variety of OOH media including JR East, handles hundreds of review tasks per day. This is a cumbersome process that requires checking, judging and responding to each item one by one, against the advertising review guidelines as well as various internal regulations. We have been able to handle this by relying on the experience of experienced staff and a system of multiple checks.
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As the number of reviews is expected to increase due to the increasingly diverse needs of customers and the expanding media environment, the practitioners and the AI development team discussed how to organize the issues and incorporate them into business operations, which led to the development and implementation of the system.
SOURCE: PRTimes
