GIX Inc. will begin offering “Mygru CRM for LINE,” an extension module for “Mygru,” a marketing tool that uses the Company’s behavioral data to understand customers. The module utilizes behavioral data from each step before and after a purchase, both offline and online, to help optimize LINE message delivery and reduce costs.
“Mygru” is a marketing tool that collects data on customers’ offline and online behavior through campaigns that use behavioral design to realize the ideal customer experience, understands customers through analysis, and helps optimize measures.
The newly launched “Mygru CRM for LINE” is an extension module that enables messages to be sent via official LINE accounts, utilizing customer data obtained through campaigns that link LINE mini apps with Mygru.
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By visualizing customer status based on “interest levels obtained from campaign participants’ actions” such as the number and type of stamps acquired in a campaign, the degree to which missions were completed, survey response results, incentive utilization status, etc., it is possible to create new segments that are not possible with LINE official accounts alone. This allows you to simultaneously optimize LINE message delivery and reduce costs by sending detailed messages according to customer status, discovering highly effective segments, and narrowing down delivery targets.
SOURCE: PRTimes
