Branding Technology Inc. has entered into a business partnership with JAPAN AI Inc., a group company of Geniee Inc., with the aim of improving efficiency and accuracy through the use of AI in digital marketing operations.
Maximize the use of human capital and standardize the quality of services provided
We have many frontline staff (employees who understand the management and business issues faced by small and medium-sized enterprises and provide appropriate services) who provide branding and marketing support to our clients. However, there was an issue with frontline work, where the quality of service varied depending on the skills and experience of the staff. By utilizing AI agent technology, it is possible to streamline analysis, reporting, creative production, etc., and create an environment where frontline staff can focus on upstream consulting and advisory work.
Promoting digital transformation and establishing a competitive advantage
In the advertising and marketing field, there is a growing demand for detailed support and consulting that large agencies have difficulty providing. In order to further improve the accuracy of our consulting, we have begun to provide advanced analysis using real-time visualization, advertising effectiveness analysis, and machine learning by integrating data such as our clients’ management data, sales performance, advertising media, and access analysis.
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We hope to establish a unique competitive advantage by utilizing AI to streamline advertising operations and report creation while also achieving high quality, and by covering every detail of needs.
SOURCE: PRTimes
