Sales Marker Inc., which develops and provides “Sales Marker,” a new-generation sales method that is “intent sales” and is the first of its kind in Japan, is pleased to announce its collaboration with SALES ROBOTICS Inc., a company that provides inside sales support.
Combining customer intent (real-time customer needs and interests) captured by “Sales Marker” with “SALES BASE,” an inside sales support database provided by SALES ROBOTICS, enables efficient and highly accurate BtoB sales approaches. This will further strengthen our support for companies that practice sales activities based on “customer intent.”
The purchasing process for B2B companies is becoming more complex every year, and competition between companies is becoming more intense. In this environment, it is essential to accurately and timely grasp customer needs and quickly provide optimal proposals and value to customers in order to differentiate from other companies. In addition, as the worsening labor shortage makes it difficult to optimally allocate sales resources, strategically focusing resources on customers with a high probability of closing a deal, rather than approaching all customers uniformly, is an important strategy for improving productivity and sustaining business growth.
Also Read: Cost-effective! CRM “LTV-Lab” starts collaboration with TENCO
Up until now, we have advocated “intent sales,” which accurately captures the timing when a customer’s interests (intent) and needs become apparent, and enables approaches with the appropriate appeal axis and channel according to the customer’s consideration phase. We have developed and provided “Sales Marker” as a product to put this into practice, and have produced results that support the business growth of companies, such as a 230% increase in sales and a 200% increase in closing rates.
Meanwhile, SALES ROBOTICS has supported sales activities for 1,000 companies and 2,000 products to date. The unique information and results obtained from these activities are consolidated into a proprietary database called “SALES BASE.” Based on approximately 30 list extraction patterns and the scoring results of other companies’ cases, it proposes target lists that should be approached on a priority basis, and as inside sales specialists, it leads the entire process of strategy, design, execution, and improvement.
Through this collaboration, we aim to further improve sales conversion rates and closing rates in sales activities by optimizing everything from targeting to approaches in line with customer intent. We intend to continue promoting the standardization of sales that utilizes customer intent and contribute to the business growth of companies.
SOURCE: PRTimes
