Dentsu Japan International Brands Inc., a leading communications agency in the Japanese advertising market, has partnered with Channel Factory, a company specializing in contextual targeting and media optimization on YouTube, to announce ways for brands to increase user engagement in a more effective and privacy-conscious manner.
This collaboration reflects DJIB’s commitment to driving innovation in the industry while meeting the evolving expectations of both consumers and regulators.
As a YouTube Measurement Program (YTMP) partner, Channel Factory has unique access to YouTube performance data, enabling it to analyze and categorize videos across 90 trillion views. Leveraging its deep digital video insights, DJIB’s clients can create impactful, data-driven campaigns that ensure their ads reach the most relevant consumers and maximize advertising budgets.
Additionally, the combination of Channel Factory’s cutting-edge cookieless solutions will set up campaigns for success, with past cases showing an average increase in ROI of 17% and an average increase in purchase intent of 9%. DJIB sees this partnership as an important step in combining its extensive local market expertise with Channel Factory’s advanced tools to deliver campaigns that balance performance and privacy. The two companies aim to help strategies achieve measurable results and resonate with consumers in a complex digital environment.
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This collaboration demonstrates DJIB’s commitment to leadership in fostering innovation and sustainability in advertising in line with the future of the industry.
“We are thrilled to be joining Channel Factory as part of our growing partnership with Amazon,” said Robin Zieme, Chief Growth Officer at Channel Factory.
“Partnering with DJIB marks a groundbreaking moment for Channel Factory, as we bring our YouTube optimization expertise to their global client base to help every campaign achieve exceptional performance while maximizing efficiency. Our contextual targeting and media optimization, combined with DJIB’s strategic approach, will deliver quantifiable results for brands in key markets around the world.”
Takaya Hoshi, Chief Strategy Officer, Dentsu Japan International Brands, said:
“At DJIB, we are always looking for ways to deliver more value to our clients. Our partnership with Channel Factory allows us to understand digital video better than anyone else and power our YouTube media strategies with precision targeting and campaign efficiency. As the industry constantly evolves, it is important that we continue to provide cutting-edge solutions that exceed our clients’ goals.”
SOURCE: PR TIMES
