日本語 
AnyMind Group Co., Ltd. has entered into a strategic partnership with Alibaba Cloud and integrated Alibaba’s large-scale language and multimodal AI model family “Qwen” into the Company’s AI live commerce platform “AnyLive“.
This integration adds Qwen to AnyLive’s multi-model AI platform, enhancing its ability to understand viewers’ question intent and generate answers tailored to products and broadcast content, in supported languages including Japanese. This will help brands develop live commerce tailored to the language and business practices of each market, leading to expanded sales opportunities and increased operational efficiency across multiple markets.
Our company provides AnyLive’s AI streaming and data analysis capabilities in conjunction with operational support from production teams and studios across Asia. Through this integration with Qwen, we will further strengthen this combined technology and operational support system to help brands expand their sales opportunities, improve operational efficiency, and develop live commerce in multiple markets.
In live commerce, understanding questions from viewers in real time and providing accurate information about products and purchases is crucial for supporting the viewing experience and purchasing decisions.
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When developing live commerce in various Asian markets, it’s not just about language support; communication requires taking into account regional and linguistic differences in conversational expressions, such as honorifics and indirect expressions in Japanese.
Source: PRTimes
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