日本語 
MIXI just announced this strategic enterprise partnership with Runway, to sort of reinforce its creative production workflows using generative AI. The point is to make content creation feel faster and more flexible, while also trying out new ways to make games, animation, and even interactive digital experiences.
Runway itself is kind of known for video generation AI, multimodal AI models, and a set of creative tools that show up across industries like film, television, advertising, VFX, and gaming. MIXI has already been leaning on the platform for video production, animation, visual effects, as well as for creative proposals, as part of a bigger effort to bring generative AI into its content development process.
The partnership will deepen that adoption while allowing both companies to develop new creative use cases together. According to MIXI, the technology has already delivered major gains in production speed. A promotional video for Monster Strike that, not long ago, would take about 21 days ended up getting finished in just three days, handled fully by internal teams, no outside production helps. And for a corporate brand film, the company said the production timeline dropped from around 20 days down to seven, mostly because the workflow mixed live-action clips with AI produced content, kind of like they stitched it together.
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They also mentioned that things like character animation, those in app effects, and visual proposals, which used to chew up several days, now can be wrapped up in as fast as five minutes. Basically, it’s showing how generative AI is slowly remolding creative production workflows, even when the output still needs to look polished.
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