Kurita Water Industries has taken a clear step into the PFAS cleanup race by investing in Cyclopure and locking in exclusive US sales rights for its DEXSORB adsorbent across industrial and select municipal use cases.
Strip away the press language and the move is straightforward. PFAS regulation in the US just got real, especially after the 2024 limits on PFOA and PFOS in drinking water. That has triggered a surge in demand for technologies that can actually remove these chemicals at scale. Kurita is positioning itself right at that demand spike.
DEXSORB is the core bet. It uses a plant-based material to selectively capture PFAS, while holding performance across varying water conditions. More importantly, it can be regenerated, which shifts the economics from one-time filtration to a reusable system. That matters when utilities are staring at long-term compliance costs.
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The bigger play is not just selling a material. Kurita is building an integrated loop in the US, from treatment systems to regeneration infrastructure. If this works, it gives them a repeatable model for other markets where PFAS regulation is tightening fast.


