日本語 
Global Growth has entered a collaboration with Hakuhodo DY ONE to strengthen how brands operate and scale live commerce on TikTok Shop. The focus is simple. Take what already works in content and turn it into actual revenue during live streams.
Global Growth comes in with its creator muscle and production setup. It runs the GGTK network with over 5,500 creators and operates a dedicated live streaming studio in Tokyo. On the other side, Hakuhodo DY ONE brings its client base and its TikTok Shop support framework, BUZZ BUY BOOSTER. Put together, this is about combining distribution, execution, and access to brands in one loop.
The timing is not random. Since launching in Japan in mid-2025, TikTok Shop has been growing fast as a commerce channel where discovery and purchase happen in the same flow. Live commerce is the sharp end of that shift, where products are sold in real time with direct audience interaction.
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The collaboration is being built around a few clear moves. They are jointly running a TikTok account called ‘1LDK Item Research Lab’ to test formats and generate sales through affiliate and ad-driven models. That same setup doubles as a training ground for creators, with the aim of building a steady pipeline of talent that brands can plug into. On top of that, they are working on refining live stream formats using engagement and sales data, while also offering companies a test environment to try live commerce without setting up their own TikTok Shop accounts.
What this really signals is where the market is heading. Live commerce is no longer experimental. It is moving toward structured, repeatable systems backed by creators, data, and production infrastructure. Global Growth is betting that whoever controls that stack will control outcomes.
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