日本語 
Basic Co., Ltd. has begun offering ” ferret SFA/CRM, ” a sales support tool that directly contributes to sales results.
“ferret SFA/CRM” is a domestically developed sales support tool that solves the unique challenges of Japanese sales organizations. It supports the visualization of sales activities, information sharing, and operational efficiency while minimizing the burden of data entry, enabling sustainable operation in the field.
Furthermore, this product is at the core of our ” ferret Growth Suite ” concept . By connecting CMS, MA, and SFA/CRM, and integrating everything from initial contact to sales, operations, and improvement into a single flow, it resolves the serious fragmentation of operations and data that is becoming increasingly common in Japanese companies.
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In recent years, the adoption of high-performance SFA tools from overseas has progressed in Japan, but many companies are facing challenges in terms of adoption and utilization after implementation. Approximately 60% of companies that have implemented these tools feel that they have not achieved the expected results, highlighting the need for operation that is tailored to the actual situation on the ground.
In response to this situation, many companies are currently reviewing their tools. The main reasons are as follows:
Design and Configuration Burden and Reliance on Individuals
Tools originating from overseas often have a heavy design and configuration burden, making them difficult to operate without dedicated personnel.
Questions about cost-effectiveness
are increasing, with many citing concerns that the tools are expensive and not worth the investment. The cost burden increases with the addition of modules and price revisions, while the results do not match the investment, which is a major reason for reviewing the tools.
The burden of data entry on the field
is difficult to manage, and in workplaces where an average of 45 minutes to 1 hour is spent on data entry per day, the effort involved in data entry is a major obstacle to operation.
Currently, what is needed in the field is not so much “multifunctionality,” but rather “practical tools” that are easy to use without confusion while minimizing the burden of input, and that deliver results commensurate with the cost. Responding to these changes, our company has been a pioneer in the MA (Marketing Automation) field, providing “ferret MA,” which is easy for field staff to use without confusion, operates without wasting time, and is also cost-effective, and has received a great response.
And now, similar challenges and needs are becoming even more pronounced in the SFA/CRM domain than in the MA domain.
To address these challenges, we have launched “ferret SFA/CRM” as a sales support tool that can be used seamlessly by sales teams while accumulating and utilizing customer data, and that does not easily lead to excessive cost burdens.
SOURCE: PRTimes
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