Cocoal has rolled out adcheki, a B2B SaaS service built to deal with a problem most companies are already facing but rarely prepared for. Fake ads. Spoofed social media accounts. Lookalike domains quietly draining trust and money. The new service will begin its official operations in February 2025.
The timing is not accidental.2024 experienced a significant increase in investment scams and phishing attacks which employed celebrity names and brand logos and cloned accounts as their primary methods. The number of complaints to regulators increased drastically. For companies, ignoring impersonation is no longer a PR risk. It is a direct threat to revenue, contracts, and credibility.
adcheki focuses on speed and proof. The system operates continuous automated monitoring which tracks major social media platforms and web advertising networks and similar online domains 24 hours a day. The AI system detects potential threats by evaluating their level of danger while it keeps visual records and all related information until the system deletes them. That evidence can be exported immediately for legal or platform action.
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Takedowns are another pain point adcheki tries to compress. Instead of manual reporting, the system generates platform-specific removal requests, cutting response time from hours to minutes.
The bigger shift here is how brand protection is evolving. Companies are moving away from reactive clean-up toward constant surveillance and early intervention. adcheki positions itself as infrastructure for that reality, especially for industries where a single fake account can trigger a chain reaction of damage.


