AI Sales BPO for Manufacturing Launched by Light Up

Light Up Inc. will begin offering the “Insight Sales Manufacturing Package” on January 28, 2026. The service is an AI-driven sales BPO designed specifically for manufacturing companies that struggle with new customer acquisition.

The package is built on AI trained using more than 50,000 past sales records and around 200,000 accumulated sales logs. Based on this data, the system supports the full sales cycle, starting with the creation of highly accurate prospect lists and extending through deal acquisition. The goal is to reduce sales activities that rely heavily on individual experience and intuition, and replace them with repeatable, data-driven processes.

In the manufacturing sector, sales often depend on long-term relationships with a small number of major clients. Even companies with strong niche technologies face difficulty finding new partners, which pushes sales teams to focus on existing customers. Long negotiation cycles, price competition, and limited manpower further increase the risk of missed follow-ups and lost opportunities.

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To address these issues, Light Up combines AI analysis with a sales BPO model tailored to manufacturing practices. The service also uses traditional channels such as phone, fax, direct mail, and email, which remain effective in the industry. According to Light Up, case studies show improved appointment rates and order volumes, making the service especially relevant for manufacturers short on sales resources.