Almedia announces entry into the Japanese market

Almedia, a platform that enhances game and brand discovery and engagement through data-driven rewards and recommendations, announced its entry into the Japanese market with the appointment of Koji Sakakura as Country Manager for Japan. Almedia is also listed on the Financial Times FT1000 (Europe’s Fastest Growing Companies), and this announcement marks an important milestone in the company’s global expansion and reaffirms its long-term commitment to the APAC region.

Almedia continues to grow globally, operating in Europe, North America, and major APAC markets, including China and South Korea, driven by growing demand for reward-based user acquisition. Japan, with its highly mature mobile app and game ecosystem, is seeing growing demand for results-based and highly transparent user acquisition solutions, and is positioned as a strategic market for Almedia, driving its next phase of growth.

Sakakura, who will lead business development in the Japanese market, is a sales and marketing executive with over 20 years of experience in digital advertising, platform monetization, and GTM (Go-To-Market) strategies in Japan. Prior to joining Almedia, he held senior leadership positions at global technology companies, including TikTok Japan, where he played a key role in launching localized full-funnel solutions for enterprise customers and driving sales growth.

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As Country Manager, Sakakura will focus on building Almedia’s business foundation in Japan, driving strategic partnerships across the advertising ecosystem, and supporting the growth of Japanese game and app businesses through rewarded user acquisition solutions.

Almedia’s flagship platform, Freecash, connects advertisers with a global user community of over 60 million people worldwide, enabling games and apps to scale efficiently through data-driven reward campaigns. Almedia works closely with advertisers to go beyond traditional user acquisition channels and provide customized reward solutions that support sustainable, long-term results.

In entering the Japanese market, Almedia will continue to strengthen the foundation of the Freecash platform in Japan, focusing on expanding the Japanese user base and expanding the publisher network, with the aim of creating new reward-based user acquisition opportunities that are optimized for the characteristics of Japanese users.

Moritz Hollander, founder and CEO of Almedia, said: “Japan is one of the world’s leading mobile and gaming markets, and entering the Japanese market is a natural next step in Almedia’s global growth strategy. Under Sakakura’s deep market knowledge and leadership, we will build a strong business foundation in Japan, helping developers and brands reach highly engaged users at scale.”

Koji Sakakura, Country Manager for Japan at Almedia, said: “Japan is a crucial market for rewards-based user acquisition. Through Freecash, we are committed to helping advertisers reach high-quality users and create long-term value.”

SOURCE: PRTimes