Shannon Revamps MA Tool with AI Support for Easy Marketing

Shannon Inc. has completely renewed its marketing automation tool, Shannon MA. The goal is to make marketing automation usable by anyone, even if they have no marketing staff or specialized knowledge.

The MA market is growing fast. Big companies used to dominate, but now more small and medium businesses are adopting it. The problem is many of them struggle to use MA tools fully. They end up only sending newsletters or paying extra to outside support. Shannon wants to fix that.

The renewed Shannon MA has a new user interface. Everything is simpler, with drag and drop operations that let users create campaigns quickly. AI support is built in. You can build web pages or forms just by talking to the AI. The idea is that the tool guides users to get results without hesitation.

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Shannon has been recognized repeatedly by ITreview. They have won the “Leader” award 24 terms in a row and are in the Hall of Fame after six consecutive years. From the 1st of February 2026, onwards, the new UI will be available for the new users. The application is designed to be very easy to use, provide its users with intuitive operations, and offer AI support, thus making the marketing automation process accessible to all.