Metareal Group Launches Metareal RW AI Radio Ad Agent

Rosetta Inc., a member of the Metareal Group, has developed and launched Metareal Radio Watch, an AI agent that analyzes corporate radio advertising intent, on Tuesday, December 23, 2025.

Metareal RW is an AI agent that analyzes news and social media posts about corporate PR, new product announcements, local events, and more in real time, visualizing “which companies are currently most suitable for radio advertising.”

It scores the time slots, program genres, and media characteristics that are compatible with each company’s target demographic, and automatically generates ready-to-use proposals that include estimated GRP and expected conversion effects. This is a new tool for radio advertising sales that will help you “never miss the optimal timing for placing ads.”

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Development background

Timing is key when it comes to radio advertising. Immediately after a company announces a new product or sends out information about an event, there is a surge in advertising enthusiasm, but if the action is delayed, the budget will be diverted to other media, and the company may miss out on business negotiations.

On the other hand, it was not realistic for sales representatives to manually track the large amount of corporate information and social media posts, making it difficult to detect early warning signs in a timely manner.

Against this background, Metareal RW was developed as a tool that captures increasing advertising interest in real time and automates proposals, including program adaptation.

Features of Metareal RW

The main features of Metareal RW are the following four points.

• “Advertising Prediction Score” based on real-time analysis of corporate news and social media: Topics that are likely to increase advertising interest, such as new product announcements, recruitment information, local events, and anniversary promotions, are automatically extracted and their compatibility with radio is instantly scored.
• “Program compatibility model” of target x time slot x program genre: By matching the target demographic of the company with the listener attributes and time zone characteristics specific to the program, Quantitatively present “which programs, when, and how much GRP should be spent on them.”
• One-click generation of proposals with estimated GRP/potential CV effects: A complete set of sales materials is automatically generated, including the length of the material, program outline, budget, and progress chart. Tasks that previously took hours can now be reduced to just a few seconds.
• Break away from reliance on a database of advertising results: It is not just past advertising data that competitors rely on, Real-time predictions x program adaptation x effect prediction enhance accuracy and improve the rate of winning deals.

This service is intended to be used by advertising sales staff at radio stations, radio/audio media staff at advertising agencies, and staff seeking to improve new sales and proposal speed, and maximize revenue for each program.

SOURCE: PRTimes