Ad-Virtua Launches “Ad-Virtua Game Buzz” to Revolutionize PR Through Original Games

Ad-Virtua Inc., operator of the in-game advertising platform “Ad-Virtua,” has officially launched “Ad-Virtua Game Buzz” on October 1, 2025, following its pre-release in August. The service creates original games tailored to companies’ PR objectives, combining game design with marketing strategies to deliver experiences that naturally engage users and spread on social media.

Ad-Virtua Game Buzz tackles ad fatigue and the overload of traditional ads. It helps brands create memorable, experience-based promotions. Users can enjoy games in many genres, like puzzles, training, and escape. They also get features such as rankings, 2D and 3D controls, plus VR compatibility. The service connects game developers, 3D modelers, illustrators, and influencers. It offers complete support. This involves making landing pages, writing press releases, and managing social media campaigns.

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Templates help create campaigns fast and at low cost. Trial plans start at 3 million yen. Larger VR-compatible campaigns begin at 10 million yen. The platform wants to turn promotions into fun, interactive experiences that can go viral.