日本語 
Dentsu Digital has introduced a new service designed to help companies build the data infrastructure needed to fully leverage AI agents, marking a step toward what industry observers call the ‘first year of AI agents’ in 2025. While generative AI is rapidly advancing, many organizations still struggle with fragmented data formats, siloed storage, and systems that make information difficult for AI to interpret. The new service addresses these challenges by supporting companies from design through construction and operation of platforms that enable AI agents to securely and intelligently utilize data.
The offering combines Dentsu Digital’s expertise in marketing strategy and data analysis with the unique data assets of the Dentsu Group. It focuses on four areas: preparing metadata to make data AI-readable, developing vector databases for high-speed search across large volumes of text and images, establishing Model Context Protocol (MCP) foundations to connect AI with external tools and platforms, and enriching corporate datasets with Dentsu Japan’s proprietary consumer data.
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The service creates a space for AI agents to handle complete business processes. This increases productivity, enhances customer insights, and helps transform businesses. It shows a wider industry effort to build strong data systems. These systems will unleash AI’s full potential in the next few years.
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