Ipsos Japan Partners with Stanford University’s PASCL

Ipsos Inc., the world’s leading public opinion research company, announced a partnership with Stanford University’s Politics and Social Change Lab (PASCL). This initiative will pioneer the use of AI and synthetic data in market research and opinion polling. The collaboration with PASCL will focus on creating and rigorously validating digital twin panels (virtual replicas of real-world survey participants), significantly improving the speed, efficiency, and security of data collection.

Ipsos and PASCL are collaborating to build and validate a synthetic research audience, leveraging Stanford University’s research on digital twins to expand its applications in marketing, as well as identify and mitigate potential risks and limitations. The project builds on Ipsos’ proprietary KnowledgePanel , known for its rigorous methodology and ability to reach diverse, hard-to-reach audiences . The project will initially launch in the US before expanding globally.

Ipsos CEO Ben Page said:

“This partnership with Stanford University solidifies Ipsos’ leadership in applying AI and synthetic data to market research. We are strategically building a future where insights are faster, cost-effective, and above all, secure and trusted. Our unique combination of a secure and versatile technology platform, a world-class data science team, and unparalleled data assets puts us in a unique position to build digital twin panels that are secure, powerful, and culturally accurate.”

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“These findings highlight the importance of integrating social science with business science,” said Rob Wheeler, director of PASCL at Stanford University and professor of sociology, psychology, and business management.

“Our partnership with Ipsos is incredibly exciting. We’re not just building innovative solutions powered by AI; we’re building a future where trusted synthetic data empowers researchers and businesses to better understand human behavior and make more informed decisions. Together, we are committed to addressing the risks and limitations of this technology responsibly.”

SOURCE: PRTimes