日本語 
NTT Smart Connect, Inc. will begin offering the live commerce tool service “foove+” and the live commerce platform “foove+lab” from Monday, July 7, 2025.
As the service begins, we will also begin collaborating with other companies, including BENLY Co., Ltd.
Since 2022, NTT Smart Connect has been providing an experience value that evokes empathy among viewers and leads to purchasing behavior by conveying the thoughts and dedication of “producers” in real time through live video through the food live commerce service “foove”. Through these efforts, we have built new points of contact and relationships of trust between producers and viewers, and have also contributed to creating results such as expanding sales channels and increasing sales.
In recent years, live commerce has been attracting attention as a method to realize two-way, real-time purchasing experiences. However, there are challenges to introducing live commerce, such as the complexity of system construction, the burden of broadcast preparation, and the difficulty of visualizing results such as ROI (return on investment), and there is growing expectation for a service that can solve these issues.
Also Read: Fujitsu Launches AI Tool to Boost Supply Chain Resilience
Against this backdrop, we will launch the following two new services to help solve the problems faced by businesses, leveraging the distribution infrastructure that supports video quality and stability that we have cultivated through our “foove” business, as well as our know-how in on-site distribution direction.
・”foove+”: A live commerce tool that can be introduced simply by embedding tags on a business’s e-commerce site.
・”foove+lab”: A live commerce platform that can be used by businesses that do not have an e-commerce website
Through this service, we will help businesses promote the use of live commerce and build continuous engagement with their viewers.
SOURCE: PRTimes
English