Unique Vision launches SCAN DA Light with Dentsu teams

UniqueVision Inc., in collaboration with Dentsu Inc. and Dentsu Digital Inc., will begin offering a new plan, “SCAN DA Light,” for the proof of purchase solution “SCAN DA CAN,” which implements an AI judgment model.

What is SCAN DA CAN?

Traditional sales promotion campaigns required steps such as attaching a sticker attached to a product to a postcard and sending it out, or uploading a photo of a receipt.

In response to this challenge, Dentsu Inc. and Dentsu Digital Inc. developed “SCAN DA CAN,” a new system that allows anyone to easily enter a campaign by simply taking a photo of a can or product packaging with a smartphone.

This service is equipped with an AI judgment model and has the ability to uniquely recognize each photographed container and identify brands in real time.

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Unique Vision’s LINE campaign

Up until now, our company has run numerous must-buy campaigns on LINE, focusing on receipt entries and entering serial codes attached to products.

Additionally, the company has been certified as a Technology Partner in the sales promotion/OMO category of the LINE Biz Partner Program, and is strengthening its technical support through the LINE campaign building tool, “Beluga Campaign for LINE.”

We are currently continuing to develop new features every month in order to provide a more engaging brand experience.

New plan “SCAN DA Light” now available

We are now launching “SCAN DA Light,” a plan for “SCAN DA CAN,” provided by Dentsu Inc. and Dentsu Digital Inc., that allows promotional campaigns to be developed more quickly and at lower cost. By utilizing the existing LINE campaign templates, this plan allows campaigns to be implemented in a shorter period of time and at lower cost than the fully customizable “SCAN DA Premium.”

By selecting key visuals, images, text, background colors, etc. using the templates, it can be flexibly arranged according to the client’s brand and campaign content, lowering the barrier to implementation while effectively providing a brand experience through applications.

“SCAN DA Light” creates new connections along daily life routes

Up until now, we have been helping to strengthen ongoing connections between companies and consumers through our businesses that utilize social networking sites such as LINE and X.

With the launch of the “SCAN DA Light” plan, we have created a system that creates opportunities for contact with the brand in everyday life by making the product packaging itself a new touchpoint.

Going forward, we will continue to expand these familiar touchpoints and develop data-driven marketing mechanisms within CRM through the accumulation, analysis, and utilization of user data.

SOURCE: PRTimes