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Ghibly Inc., which supports corporate use of generative AI and marketing digital transformation, is pleased to announce the release of “DECA MarketingAgent,” an AI agent building platform specialized for marketing work.
This service is a platform that generates virtual customers based on data held by companies such as 1st Party Data, and then uses an AI agent to provide consistent support from planning to execution and improvement of measures based on that customer image.
We conducted a joint test with Nakagawa Masashichi Shoten, a company with over 300 years of history, and used Virtual Customers generated from the company’s 1st Party Data to create an email newsletter campaign in which a human adjusted the brand’s tone and manner based on the content proposed by an AI agent. In the test run, the email newsletter campaign recorded results that exceeded existing campaigns in both open rate and click rate.
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We support the realization of ideal marketing, such as personalized campaigns that were difficult to implement due to ROI or organizational constraints, and the provision of consistent customer experiences.
SOURCE: PRTimes
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