Felo Inc. has announced a strategic partnership with Hakuhodo DY ONE Inc. This partnership brings together the strengths of both companies and opens up the frontier of AI-driven innovation beyond the advertising field. By combining Felo’s next-generation AI search technology with Hakuhodo DY ONE’s outstanding marketing know-how, we aim to innovate advertising experiences in the AI search era and evolve the content business, providing new value to society.
Felo was founded in July 2024 and has developed the next-generation AI search engine “Felo Search,” which is made in Japan, and has grown rapidly, with more than 300,000 searches being performed every day. In addition, Felo has opened up new horizons in the efficiency of information gathering and decision-making by utilizing AI technology, such as responding to diverse needs through advanced products such as the corporate version “Felo Enterprise” and the theme-specific AI search app “Felo Agent.”
Hakuhodo DY ONE has extensive knowledge and a proven track record in the field of digital marketing, and has provided comprehensive support to client companies regarding digital-driven marketing strategies and technology utilization, including search advertising.
Also Read: Bloomstreet, Google Israel Partner to Expand into Japan
In recent years, as consumer purchasing behavior has become more complex, there is a need for marketing to derive accurate insights from vast amounts of data. To meet this challenge, the two companies will combine their respective strengths through this partnership to explore the potential of advertising products that utilize AI search, develop concrete solutions that solve client companies’ marketing challenges, and consider building a scheme that will create new business opportunities for data holders and content providers.
We believe that through this partnership, by combining AI and human wisdom, we will be able to create unprecedented, moving customer experiences and provide new value to society.
SOURCE: PRTimes
