FreakOut Inc. has begun offering “Red Impact,” a new advertising delivery solution that uses data-driven targeting to deliver high-impact ads that respect users’ internet experience while leaving a strong impression of advertising messages.
As one of the solutions that make up FreakOut‘s DSP “Red,” Red Impact aims to further strengthen its role in the open Internet advertising market and provide a better Internet experience for Internet users, advertisers, and media companies.
“Red Impact” is a product that delivers highly visible and memorable high impact ad formats to special slots in carefully selected media, creating an advertising experience that leaves a strong impression on users. In addition, by utilizing user behavior data, it expands the flexibility and range of appropriate approaches in ad delivery, enabling more effective brand communication.
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Traditional digital advertising faced the following challenges:
Increased awareness of ads that don’t disrupt the user experience
Recently, some digital media have been known to display excessive advertisements or use formats that induce users to click unintentionally, raising concerns about the quality of the media environment as a whole. Such advertisements cause discomfort to users, and as a result, there is a risk that they may damage the brand image of advertisers, so there is a strong demand for non-intrusive ad delivery that puts the user experience first.
The need for ads that are memorable and inspiring
On the other hand, there is a dilemma that simply striving not to disrupt the user experience may result in the ad not leaving a lasting impression on the user, and the original purpose of conveying the message and understanding the product may not be achieved. In today’s world where information is overflowing, making an impact that leaves a lasting impression on the user is also essential to increasing the effectiveness of advertising. The difficulty of achieving both this “leavage in the user’s memory without damaging the experience” is also a challenge.
Expectations for “High Impact x Data-Based Optimization”
The key to solving the difficult problem of balancing user experience and advertising effectiveness is to use data to deliver “high-impact advertising” that attracts attention or has unique expressions, in an optimal way to suit each individual user and their situation. We believe that accurately delivering highly visible high-impact advertising to specific user groups and contexts is an advanced approach that increases advertising receptivity and maximizes advertising effectiveness.
SOURCE: PRTimes
