BlueVoyant, a US cyber defense company, announced the establishment of a new Japanese subsidiary and the signing of a resale agreement with Marubeni Information Systems, declaring its full-scale entry into the Japanese market. We interviewed James Rosenthal, co-founder and CEO, and Taiki Uchida, who was appointed Japan Country Manager, about the company’s characteristics and business strategy in Japan. BlueVoyant was founded in 2017 by Rosenthal, who served as COO of Morgan Stanley, and Thomas Glocer, executive chairman, who served as CEO of Thomson Reuters. Although it has only been in business for eight years, the company has gained approximately 1,000 clients, including government agencies, large financial institutions, and manufacturers in approximately 40 countries. It has approximately 770 employees, with many cybersecurity experts from the US, UK, and Israel.
In 2024, the company was selected as Microsoft’s Security Partner of the Year, which is also an ecosystem partner. The company’s products and services are centered around three core areas: Detection & Response (XDR) and SIEM (Security Information and Event Management), Supply Chain Defense (Supply Chain Defense), and Digital Risk Protection (Digital Risk Protection). They also offer Cyber Posture Management (Security Posture Management) and Proactive Defense (Proactive Defense). Although the company appears to be a latecomer in the cybersecurity field, Rosenthal emphasizes that “We were founded at the perfect time to meet the market need for an integrated security platform, at a time when organizations around the world were struggling with the complexity of introducing many different security tools and were unable to integrate them.” In particular, the company has close collaborative relationships with Microsoft and Splunk (Cisco Systems). “We decided to partner with both companies from the beginning.
Microsoft products are used all over the world, and they also provide a suite of security platforms, which we are responsible for operating. Splunk is also used as a platform (SIEM) for various security solutions. Our customers appreciate that we can handle security operations with such a large ecosystem,” said Rosenthal. Rosenthal also emphasized that the company’s strengths are that it covers direct threats such as cyber attacks as well as business risks such as brand abuse in phishing and the impact on reputation, and that it can quickly respond to threats both inside and outside of its customers’ organizations by combining a large number of highly skilled security personnel with the use of AI technology. For example, if about 73,000 alerts are generated in 30 days for threats targeting Microsoft environments, customers will ultimately only see about nine events, and 96% of all alert responses can be handled automatically. In addition, the mean time from detection to investigation (MTTI) is 1 minute 57 seconds, and the mean time to confirmation (MTTA) is 4 minutes 38 seconds, and the immediate response and high-precision security operability based on advanced threat intelligence are its major features. For these reasons, it is widely adopted in managed security services (MSS). The company already operates in the Philippines, Singapore, and Australia in the Asia-Pacific region, but Rosenthal explains that Japan is currently the company’s top priority market. On April 8, the House of Representatives passed the Active Cyber Defense Act. “We are working closely with U.S. government agencies. The promotion of cybersecurity at the government level in Japan will accelerate, and we intend to cooperate as well,” said Rosenthal. Japan Country Manager Uchida has held key positions in security businesses such as SonicWall, the former FireEye, A10 Networks, and ServiceNow. “BlueVoyant‘s strength is that it can contribute to the security operations of its customers. As the MTTI and MTTA performance figures show, we believe that our ability to provide accurate information immediately after detection can greatly contribute to the security operations of Japanese companies,” he said.
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For future business in Japan, the company aims to collaborate with multiple partners, including Marubeni Information Systems, which was announced this time, and aims to have up to four resellers in the eastern Japan region, two managed security providers, and one reseller in the western Japan region in fiscal 2025. It also hopes to acquire many more customers. According to Rosenthal, the company operates security operations centers (SOCs) in the United States, the United Kingdom, and Ireland, and in the future, it would like to consider strengthening its system by providing SOC services and specialized personnel for Japanese customers as its business expands in Japan.
SOURCE: Yahoo
