AI

Braze debuts BrazeAI™ suite to elevate engagement

Braze has launched its latest line of AI tools called the BrazeAI Product Suite. The purpose of this has been to support marketers in creating customer experiences that are more intelligent, quicker, and more personal. The concept is straightforward: allow businesses to connect their unique AI agents, educate them with their information, and utilize them to decide instantly. The new lineup includes BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console. These tools use AI agents that can personalize every step of the customer journey automatically. Marketers can use them to decide when, how, and what to send, and the system keeps learning from each interaction. It also folds in OfferFit’s AI engine, which Braze picked up earlier in 2025. Braze says this new wave of ‘agent-type AI’ will turn…