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Ipsos Japan Partners with Stanford University’s PASCL

Ipsos Inc., the world's leading public opinion research company, announced a partnership with Stanford University's Politics and Social Change Lab (PASCL). This initiative will pioneer the use of AI and synthetic data in market research and opinion polling. The collaboration with PASCL will focus on creating and rigorously validating digital twin panels (virtual replicas of real-world survey participants), significantly improving the speed, efficiency, and security of data collection. Ipsos and PASCL are collaborating to build and validate a synthetic research audience, leveraging Stanford University's research on digital twins to expand its applications in marketing, as well as identify and mitigate potential risks and limitations. The project builds on Ipsos' proprietary KnowledgePanel , known for its rigorous methodology and ability to reach diverse, hard-to-reach audiences . The project will initially launch…