Regional

transcosmos Debuts trans-ASC to Boost Meta Ad Targeting

transcosmos just launched trans-ASC, a solution built to get more control out of Meta’s Advantage Plus sales campaigns. Meta’s tool usually runs on full automation which is great until brands need to block certain audiences. trans-ASC plugs that gap by letting teams fine tune targeting through API controls and a dashboard that tracks what is working and what is not. The company tested it with a client before launch. The client wanted more sign-ups but struggled with low quality registrations after conversion. By excluding age groups that consistently registered poorly, trans-ASC lifted the valid registration rate by 151 percent. Pretty clear signal that more surgical targeting still matters even with automated ad systems. Also Read: TNL Mediagene and Coupang partner on content commerce The bigger takeaway is what this means…