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NTT DOCOMO BUSINESS and Daiichi-Sankyo Healthcare Digitize Post-Marketing Drug Safety Surveys – A First in Japan

NTT DOCOMO BUSINESS, part of the NTT Group telecommunications and ICT service provider, has partnered with Daiichi-Sankyo Healthcare to launch Japan’s first fully electronic post-marketing survey system for pharmacist-supervised medicines. This major digital transformation (DX) initiative is now in operation and represents a significant step toward modernizing pharmaceutical safety monitoring in Japan. Under the new program, post-marketing safety surveys (also called post-market surveillance) are conducted electronically using NTT’s SmartPRO® data collection service. This shift replaces traditional paper-based questionnaires, allowing patients and consumers to submit responses easily via their smartphones using QR codes printed on medicine packaging. The initiative was enabled by updated guidelines from Japan’s Ministry of Health, Labour and Welfare, which for the first time formally permit electronic post-marketing surveys for pharmacist-supervised medicines. What Changed: From Paper to Digital…