Marketing

Yapli Inc Joins Shopify App Store to Start Collaboration

Yappli Inc., which provides the app platform "Yappli", has released a link function with the commerce platform "Shopify" provided by Shopify Japan Co., Ltd. This makes it possible to flexibly link mobile apps made by Yappli with e-commerce sites built with Shopify. Nowadays, operating e-commerce websites and official apps has become standard practice, and users now expect more than just digital touchpoints; they also want to provide a more advanced customer experience, such as integrated online and offline customer management and personalized measures based on that. Yapli, which has a track record of developing approximately 900 apps, is now teaming up with Shopify, one of the world's largest commerce platforms, to maximize the value of apps as a customer touchpoint that connects offline and online, and strengthen app-based customer communication.…