Marketing

Dentsu Unveils SaaS Service to Track Consumer Behavior

Dentsu Inc. announced the launch of "Minna no Ashiato 2.0," an enhanced version of "Minna no Ashiato," a solution offered in collaboration with SUSHI TOP MARKETING, Inc. to enhance the value of events for both consumers and event organizers. "Minna no Ashiato" records and accumulates various consumer behaviors on a blockchain through the distribution of non-financial tokens (NFTs), centrally managing both real-world and digital data to help companies design optimal customer experiences. By easily delivering "digital tickets" using 2D codes to consumers via video, paper, and other means, sei-katsu-sha can seamlessly connect with their favorite content . Furthermore, by utilizing Sushi Top's patented blockchain technology to issue, distribute, and cancel digital tickets, the system also features a function to easily track and visualize action points, such as consumers' event participation…