Marketing

CCCMK unveils Depsul marketing solution using AI and V-Point

CCCMK Holdings Co., Ltd., which operates V Points, together with GMO PlayAd Inc., a GMO Internet Group company that operates a marketing research business, will begin offering "Depsul", a new marketing solution that combines "V Survey," an online research service that can segment V members based on their purchasing and behavioral data, with an interview function that uses AI to automatically generate questions based on each respondent's answers and dig deeper. Traditionally, in marketing research, "quantitative research (questionnaires)" and "qualitative research (interviews)" have been conducted as separate processes, and integrating and analyzing the results of both has required a lot of time and cost. Qualitative research in particular has been prone to being dependent on implementation budgets and the skills of personnel, making it difficult to conduct on a large…