CRM

OPT, FeliCa launch CRM tool Linking LTV to In-store sales

OPT Inc. and FeliCa Networks have jointly launched a new CRM solution designed to extend Lifetime Value (LTV) marketing into the in-store retail space. Traditionally limited to e-commerce and membership-driven businesses with access to customer data, LTV-based strategies have been challenging for consumer goods companies reliant on offline sales channels. This new offering connects in-store purchase data from receipt submissions to users' LINE UIDs. This way, it identifies individual buying habits. The solution combines OPT's LINE Mini App with FeliCa Networks' receipt-posting API. This lets users upload and check their buy receipts right in the app. This helps retailers shift from one-time deals to ongoing loyalty programs. This change boosts customer engagement and raises LTV. You can also use built-in BI tools to analyze the collected data. This helps create…