CRM

Softbrain launches new CRM offering for enterprises and mid-sized businesses

Softbrain Co., Ltd. will enhance the functionality of its new cloud-based CRM "esm (eSales Manager)", which was pre-sold to small and medium-sized enterprises in September 2024, for enterprise and mid-sized companies and will begin offering it from Wednesday, February 19, 2025. The business environment surrounding companies is changing rapidly. The business environment is changing daily due to uncertainty in the real economy, the emergence of various technologies, the diversification of customer needs, the occurrence of natural disasters, and more. In this business environment, in order for companies to achieve sustainable growth, it is essential to promote "speedy strategy planning, implementation, and decision-making based on various customer contact information" more than ever before. To address this issue, Softbrain launched a new CRM called "esm (e-Sales Manager)" for small and medium-sized businesses…