Advertising

FreakOut and Perion Partner to Advance DOOH Ad Technology

FreakOut Inc.  has completed the connection with Perion SSP, one of the world's largest programmatic DOOH supply-side platforms, and has begun delivering ads through "Red," a marketing platform developed and provided by FreakOut. This enables FreakOut to purchase a variety of DOOH inventory from Perion, including in Japan, and will seamlessly deliver strategic ads offline using FreakOut's location data. The value of DOOH advertising delivery provided by FreakOut DOOH, which includes outdoor advertising and transportation and store signage advertising, is a medium that can be naturally encountered in public spaces, and is therefore easily accepted by consumers in their daily lives. On the other hand, there was the issue that it was difficult to visualize data-based targeting and effectiveness measurement, as is the case with Internet advertising. FreakOut will now…