Advertising

Rakuten Launches R-DCR Brand Lift Survey for LINE Ads

Rakuten Insights Inc. launched the full-scale launch of "R-DCR Brand Lift Survey for LINE," an analytics product that combines "LINE Data Cleanroom for Client" (Note 1), developed through a comprehensive partnership between LINE Yahoo Japan Corporation and Treasure Data Inc., with Rakuten Insights' survey data (Note 2) to conduct customer analysis and measure advertising effectiveness. This product will analyze LINE Ads, a performance-based ad delivery platform provided by LINE Yahoo!, and will enable cross-media analysis and analysis that combines purchasing and search data accumulated by the Rakuten Group, in addition to analyzing the profiles of those exposed to ads and measuring advertising effectiveness through brand lift surveys for each campaign and material. By utilizing the deeper target profiles and new target demographics obtained through this product, companies using LINE Ads…