International

BrainPad adds AI-based automatic query suggestion feature to its social analytics platform “Brandwatch”

BrainPad Inc. announced that it will begin offering a beta version of "Iris AI Query Assistant" as a new feature of "Brandwatch," a social analytics platform that analyzes and monitors social media. The feature will be installed in "Brandwatch Consumer Research" within Brandwatch. The Iris AI Query Assistant is a function that uses AI to automatically suggest keywords and hashtags that fit the context when entering search query operators. This simplifies the task of creating "queries," which are search conditions in social listening and market research. Even if you are not familiar with information on competitors or specific products, you can easily select appropriate keywords, making it possible to perform smooth theme analysis. In addition, the automatic keyword and hashtag suggestion function supports multiple languages, including Japanese, eliminating language barriers…