Manufacturing

Future Artisan and Technoport Unite for B2B Digital Shift

Future Artisan Co., Ltd. and Technoport Co., Ltd. have begun a collaboration aimed at web marketing and sales digital transformation specializing in the B2B manufacturing industry. Through this collaboration, the two companies will combine their respective areas of expertise to create a consistent web-based customer touchpoint, from traffic to B2B manufacturing product sites to effective lead acquisition, business negotiations, and orders. With the acceleration of digitalization in recent years, strengthening customer contact points via the web has become essential in the manufacturing industry as well. However, typical web marketing does not fully take into account the complex business processes and high level of expertise that are unique to the manufacturing industry, and the current situation is that even if leads are acquired, they rarely lead to negotiations or orders. Furthermore,…