Professional Development

Dentsu launches Genbany to boost workplace engagement

Dentsu and the Dentsu Institute for Research and Development have introduced “Genbany,” a transformation support service designed to revitalize manufacturing workplaces by focusing on the emotions of employees. Unlike traditional efficiency-driven approaches, the service emphasizes creativity, motivation, and emotional connection as levers for workplace innovation. Genbany is structured around three core elements: “Cultivation,” which uses workshops to uncover values and challenge fixed perceptions; “Creativity,” where creators collaborate with employees to generate fresh, actionable ideas; and “Craft,” which supports the implementation of these ideas, from system design to workplace enhancements. The goal is to create a more engaging environment. This will strengthen employee attachment and inspire new ways of working. Also Read: YuLife partners with Aon Japan on employee benefits deal Examples include turning factories into community art galleries and creating…