Investments

FOR YOU raises 250 million yen in Series A funding

FOR YOU Co., Ltd., which operates advertising agency business, talent/influencer management business, and IP development business mainly in the digital/SNS fields, has completed fundraising from Nissay Capital, GENDA Capital, JFR MIRAI CREATORS Fund (J. Front Retailing Co., Ltd., Ignition Point Venture Partners Co., Ltd., Okasan Capital Partners, Que, KANA-L HOLDINGS, Qlonolink, and Yasumasa Manabe. With the expansion of the digital/SNS advertising market in recent years, companies are shifting their promotional methods to engagement-focused marketing that utilizes short content in addition to traditional mass content. Furthermore, they now in an era where short content such as short dramas and anime will have a major impact on consumer behavior and brand recognition, especially among the SNS native generation, and market growth is expected to continue accelerating. The short drama market in particular…