CRM

Softbrain updates eSales Manager CRM and esm call system

Softbrain Corporation, a leading domestic CRM/SFA company, has begun offering the cloud-based CTI system "esm call" as a new function for its flagship product, the CRM/SFA "eSales Manager." This function enables telephone operations to be based on customer information in e-Sales Manager. By automatically displaying customer information as a pop-up when an incoming call comes in and making calls with one click from the CRM screen, the quality of telephone responses and work efficiency can be improved. In addition, all customer contact information, including call history information, is centrally managed in e-Sales Manager, leading to improvements in customer contact activities such as sales activities and call center operations. While the use of new technologies such as AI in business has progressed in recent years, the importance of "direct contact with…