APAC

Lazuli Rolls Out Unified Customer and Product Data Tool

Lazuli Inc. has launched a full-scale collaboration between its solutions, Lazuli PDP (Product Data Platform), a product data management solution utilizing AI technology, and Treasure Data Inc. has launched TREASURE DATA CDP. This collaboration will enable seamless connection between Treasure Data CDP and Lazuli PDP via API. Companies using Treasure Data CDP will be able to combine their own customer online and offline behavioral and sales data with the massive, normalized product data stored in Lazuli's AI PIM and AI DAM systems, as well as automatically generated tag information related to product attributes, for more advanced analysis. This will dramatically improve the resolution of customer understanding, enabling previously difficult initiatives such as the following: Enhanced demand forecasting and product development: Analyze demand trends by product category and use them in…