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Dentsu Digital has launched a new analytics solution that integrates with Snowflake, the U.S.-based cloud data warehouse, enabling users to perform data analysis through natural language instructions. The system uses Cortex Analyst, a generative AI tool that translates user queries into SQL by leveraging semantic models and a proprietary large language model. Results are delivered as charts and insights, making data accessible not only to engineers and analysts but also to business and back-office teams for faster, on-site decision-making.
The solution includes Cortex Search. It can handle unstructured data like PDFs, Word documents, internal approval files, and survey responses. This lets companies automate content reviews that used to need manual work. It also combines these reviews with structured datasets for deeper analysis.
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Dentsu Digital offers complete support. They handle everything from interface design to operational deployment. This helps organizations set up data environments quickly and affordably. The company’s analysts offer more than just natural language queries. They offer deep analysis, predictive modeling, and insights based on their marketing skills. The offering shows a trend in the industry. It focuses on democratizing data use. This helps organizations speed up decision-making and discover new business opportunities.
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