PROJECT GROUP Inc. is pleased to announce that it has updated its AB testing tool “Optimize Next” to enable integration with “Clarity,” an access analysis tool provided by Microsoft.
This integration makes it possible to analyze heat maps and session replays on Clarity for each AB test pattern conducted in Optimize Next.
With this update, when Optimize Next reflects an AB test, it can now send information (test pattern ID) to Clarity indicating which pattern users who visited the site were assigned to.
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By applying a filter in Clarity based on this “Test Pattern ID,” you can analyze only users assigned to a specific test pattern.
Note that you can navigate to the Clarity dashboard with filters applied from the link displayed in Optimize Next, so there is no need to set filters manually.
SOURCE: PRTimes
