BrainPad Inc. announced that it will begin offering a beta version of “Iris AI Query Assistant” as a new feature of “Brandwatch,” a social analytics platform that analyzes and monitors social media. The feature will be installed in “Brandwatch Consumer Research” within Brandwatch. The Iris AI Query Assistant is a function that uses AI to automatically suggest keywords and hashtags that fit the context when entering search query operators. This simplifies the task of creating “queries,” which are search conditions in social listening and market research. Even if you are not familiar with information on competitors or specific products, you can easily select appropriate keywords, making it possible to perform smooth theme analysis. In addition, the automatic keyword and hashtag suggestion function supports multiple languages, including Japanese, eliminating language barriers when collecting information on overseas markets and enabling more accurate market analysis. By using Brandwatch Consumer Research, people in charge of strategies and research using SNS within companies will be able to efficiently find data truly necessary for the growth of their companies from a huge amount of information.
With the addition of the Iris AI Query Assistant function, Brandwatch Consumer Research will instantly suggest appropriate keywords and hashtags using AI, enabling users to build queries in a short time. This allows users to investigate multiple themes simultaneously, improving the speed of insight acquisition. Even new users can operate it intuitively, and the hurdle of building queries is significantly lowered, allowing users to smoothly proceed with analysis from the day they start using it. By utilizing AI keyword suggestions, users can discover themes and analytical axes that were overlooked in conventional query building. This enables a multifaceted approach, resulting in more accurate analysis. Since it supports languages other than Japanese, users can grasp overseas trends and competitive information, and can quickly conduct research necessary for global strategies.
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BrainPad explained that it will continue to focus on strengthening the functions of Brandwatch Consumer Research so that companies can efficiently utilize the vast amount of data on social media to improve brand engagement and visualize market needs. In particular, through continuous updates using AI, the company says it will provide companies of all industries and scales with an easier and more advanced data analysis experience, helping them to deepen their understanding of their customers.
SOURCE: Yahoo
