日本語 
LinkShare Japan Co., Ltd., a member of the Rakuten Group, today launched four new features for “LinkSurge,” an integrated analysis tool for SEO (search engine optimization), AIO (AI search optimization), and GEO (generative AI engine optimization), which it has been providing in collaboration with Benzie Inc. since November of this year.
The new features expand the analytical functions of the AI platform, including “AI Overviews,” AI-generated summaries that appear at the top of Google search results, and generated AI chat. Specifically, they include “GEO Domain Analysis,” which allows you to analyze whether the domain you are analyzing is cited on the AI platform on a page-by-page basis, and “GEO Competitive Analysis,” which allows you to compare and analyze whether multiple keywords and domains are cited on the AI platform at once. Additionally, “GEO Monitoring,” which allows you to set up to 50 prompts and visualize daily changes in the keywords and domains of your company and competitors’ brands by monitoring their citations on the AI platform, and “GEO Brand Mentions,” which analyzes how specified keywords are cited in questions on the AI platform and obtains search volume and number of citations (number of mentions).
While the previous feature mainly focused on analysis and improvement suggestions to create a website structure that is more likely to be cited in “AI Overviews” and generated AI chats, this new feature expansion makes it possible to quantitatively analyze the citation status of keywords and domains on the AI platform. This further evolves “LinkSurge” as an analysis and improvement suggestion tool to maximize brand exposure in the age of AI search.
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Since launching in November of this year to website and e-commerce site operators, “LinkSurge” has been widely adopted by individuals and businesses alike. In addition, as we received extensive feedback from users about their awareness of and solutions to AIO and GEO issues, we learned that analyzing AIO and GEO involves extremely tedious work, such as manually measuring each and every mention of a company’s brand and spending a huge amount of time comparing domains and keywords with those of multiple competing services. This function automates this time-consuming process of fixed-point monitoring and comparative analysis of multiple keywords or domains, and was developed as a tool to more easily and accurately analyze the current state of the market in the age of AI search.
In order to contribute to maximizing marketing performance, LinkShare Japan will continue to provide cutting-edge initiatives and services that combine the vast data and knowledge of the Rakuten Group with ad technology from around the world.
Overview of new features of “LinkSurge”
GEO domain analysis
A function that analyzes how frequently specified domains and keywords are cited and mentioned in “AI Overviews” and generated AI chats.
GEO competitive comparison analysis
A function that allows you to compare and analyze the extent to which multiple keywords and domains are cited and mentioned in “AI Overviews” and generated AI chats at once.
GEO monitoring
Ability to set up to 50 prompts and monitor brand references in AI platforms such as generative AI chat
GEO Brand Mention
A function that analyzes questions to AI, AI responses, and URLs cited or referenced by AI, including specified keywords, and obtains search volume and number of citations (number of mentions).
SOURCE: PRTimes
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